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FOREVER
Tied Once. Trusted for Life.
Premium laces engineered for athletes who demand durability, grip, and consistency—every game, every step.
Lifetime
Durability
Sweat-Resistant
Grip
MADE IN
ITALY
Small business MADE
Best Sellers
Not Sure Which Length?
Use our quick length finder to get the perfect fit for your shoes—running, football, or everyday wear.
Crafted for Movement
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FAQs
The name might sound familiar, but not because of Christina Ricci. It comes from a legacy brand called Vittorio Ricci.
Vittorio Ricci started in 1975. In 1981, the company introduced a shoe that changed the landscape of the footwear industry. It was the first brand to bring women’s fashionable comfort into the casual category—high-end, stylish shoes, handmade in Italy, that could be worn all day.
At the time, this was considered a radical idea. It sparked a revolution in women’s footwear that continues to this day.
At the time, this was considered a radical idea. It sparked a revolution in women’s footwear that continues to this day.
Even 25 years after we stopped producing new styles, you can still find Vittorio Ricci shoes on platforms like eBay—often in great condition. That’s because they were made to last.
https://www.ebay.com/sch/i.html?_nkw=vittorio+ricci&_sop=12
https://www.ebay.com/sch/i.html?_nkw=vittorio+ricci&_sop=12
Fair question.
What you may not know is that our tradition of creating innovative products—and our commitment to small business—goes back three generations. We believe in building a good company, making a good product, providing good jobs, and serving good customers.
Our goal has never been to make a billion dollars or take over the world. It’s been to live comfortably, help build a community, and spend as much time as possible with the people we care about.
That tradition is exactly what Vittorio Ricci stood for. It started as one person trying to make a product people truly needed. Over time, Vittorio Ricci shoes were sold at Nordstrom and Saks Fifth Avenue. The company even opened a store on Fifth Avenue and hired local New Yorkers—including a stock boy who later became a well-known actor (we all start somewhere, right?).
The brand grew and flourished. It caught the attention of magazines like Vogue, as well as TV and film costume designers. Eventually, it drew interest from a large corporation that wanted to take the brand global.
The company was sold.
As you might expect, it didn’t end well—Vittorio Ricci shoes are no longer sold in stores.
We believed that a large corporation could take a quality product and deliver it to a wider audience at a fair price. Instead, the focus shifted to profit margins over quality and customer loyalty, and the brand declined.
What you may not know is that our tradition of creating innovative products—and our commitment to small business—goes back three generations. We believe in building a good company, making a good product, providing good jobs, and serving good customers.
Our goal has never been to make a billion dollars or take over the world. It’s been to live comfortably, help build a community, and spend as much time as possible with the people we care about.
That tradition is exactly what Vittorio Ricci stood for. It started as one person trying to make a product people truly needed. Over time, Vittorio Ricci shoes were sold at Nordstrom and Saks Fifth Avenue. The company even opened a store on Fifth Avenue and hired local New Yorkers—including a stock boy who later became a well-known actor (we all start somewhere, right?).
The brand grew and flourished. It caught the attention of magazines like Vogue, as well as TV and film costume designers. Eventually, it drew interest from a large corporation that wanted to take the brand global.
The company was sold.
As you might expect, it didn’t end well—Vittorio Ricci shoes are no longer sold in stores.
We believed that a large corporation could take a quality product and deliver it to a wider audience at a fair price. Instead, the focus shifted to profit margins over quality and customer loyalty, and the brand declined.
We learned a hard lesson from Vittorio Ricci. Prioritizing profit over people isn’t just a moral failure—it’s a business failure.
We won’t let that happen again.
Our family’s mission is to create innovative products at a fair price, support meaningful jobs, and serve our customers with integrity.
We won’t let that happen again.
Our family’s mission is to create innovative products at a fair price, support meaningful jobs, and serve our customers with integrity.
By being “small business made”.
At Forever Laces, we’re committed to building and supporting small businesses. As part of that commitment, we’ll show you the companies we work with to bring our product to life—and we’ll actively promote the small businesses that help us succeed.
At Forever Laces, we’re committed to building and supporting small businesses. As part of that commitment, we’ll show you the companies we work with to bring our product to life—and we’ll actively promote the small businesses that help us succeed.
Not yet.
As much as we’d like to be 100% small-business-made, we currently can’t achieve that. Whether it’s our e-commerce platform or our banking services, some parts of the process still rely on large corporations.
Right now, we estimate we’re about 85% there.
We’re aware of the gap, and we’re actively working to close it as we grow. Our goal is to get as close to 100% as possible over time.
As much as we’d like to be 100% small-business-made, we currently can’t achieve that. Whether it’s our e-commerce platform or our banking services, some parts of the process still rely on large corporations.
Right now, we estimate we’re about 85% there.
We’re aware of the gap, and we’re actively working to close it as we grow. Our goal is to get as close to 100% as possible over time.
Because we believe in transparency.
Customers shouldn’t have to dig through the internet to figure out whether a product is legitimate or whether a company’s claims are true. We believe trust should be earned upfront.
We can’t build a loyal customer base unless we’re loyal to our customers first
Customers shouldn’t have to dig through the internet to figure out whether a product is legitimate or whether a company’s claims are true. We believe trust should be earned upfront.
We can’t build a loyal customer base unless we’re loyal to our customers first
It means we are committed to working with small businesses to bring our product to life.
The factory in Italy where our laces are made is a small business.
The company that produces our packaging is a small business.
The developers who built our website are a small business.
The artists who help create our ads are small businesses.
Whenever we have the opportunity to work with a small business—where our dollars go to people, not large corporations—we take it.
Small businesses help create community. They provide jobs to their neighbors, and in turn, support other small businesses.
At Forever Laces, we’re building lasting relationships with our customers based on trust, quality, and transparency.
In today’s world, you deserve to know where your hard-earned money is going—even if it’s just $25 for a pair of laces.
Our goal is to empower small businesses to grow alongside us. As part of that commitment, we’ll highlight the businesses that help us succeed every step of the way.
The factory in Italy where our laces are made is a small business.
The company that produces our packaging is a small business.
The developers who built our website are a small business.
The artists who help create our ads are small businesses.
Whenever we have the opportunity to work with a small business—where our dollars go to people, not large corporations—we take it.
Small businesses help create community. They provide jobs to their neighbors, and in turn, support other small businesses.
At Forever Laces, we’re building lasting relationships with our customers based on trust, quality, and transparency.
In today’s world, you deserve to know where your hard-earned money is going—even if it’s just $25 for a pair of laces.
Our goal is to empower small businesses to grow alongside us. As part of that commitment, we’ll highlight the businesses that help us succeed every step of the way.
Proof in Every Step:
Customer Experiences
Follow Us
@foreverlaces